Put your business under the microscope.
Copyright © Henry Winter
http://www.PlugInProfitSite.com

Focus.
This is what very successful entrepreneur has and what every successful business should have.

Marketing should have a focus too but for many busniesses they don't.

They market themselves in two fateful ways :
- similarity thinking
- to all and sundry.

Any business or business owner/manager needs to make sure they understand EXACTLY who they are marketing too.

Marketing to the famous audience of 1.

Get that right and you would be amazed at how simply focussing a company or a product on the right target can energise sales, invigorate staff, enthuse a stampede of happy buyers.

Don't do what everyone else does, do something different.

Communicate differently, whether that be through the message, through "dimensional mailings" (3d objects in the post) or via audio email, video email, bloggs, pod and nano casting, vidoe business card.

Doing the same gets the same.

Find the hungry target, give them something different. Watch how avidly they feed.

About the Author:
Henry Winter is a business coach to small business owners, author, and marketer.
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