Well done - with a PostCard!
Copyright Henry Winter 2006
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Well done with a PostCard!

As you may have gathered from previous blogs and the
content of my web site, I am a believer in postcards
as part of the marketing message mix.

This weekend I went to collect my eldest from a "sleep over".
In other words an all night chin wag with his mates!

I left home, relaxed, in a good mood.

Little did I know what was in store.

First, I have not been to this friends house many times before and
nearly persuaded myself I did not know where it was, en route!
But I got straight there.

Second I managed to scare the living daylights
out of my son's friend's sister as I walked
past a window on my way to calling at the back door.

Thirdly, I think I embarrassed the lady of the house as
she had several bra's hanging from the ceiling drying in the utility
that I had to navigate round.

Apart from collecting my son what would redeem the visit?

A post card.

Just as I was leaving the post man arrived and brought with him
a great, unexpected example of how effective post cards can be
at delivering a motivating message.

It was addressed to my son's friend.

Nothing unusual in that.

Was it from a friend, back packing round the world. No.

From a doting Grandma and Granddad on a cruise. No.

It was from his school.

From the RE (Religious Education) Department to be exact.

It's purpose - to convey a message of congratulations on all his hard work.

Simple, effective, easy to complete.

Motivational, different, and cost effective.

This school gets great results. It's well run. It manages it's finances well.

It's great at doing lots if little things other don't even think about
and doing them well.

It's great at marketing too.

Marketing anorak that I am it made me leave the house with
a very happy smile on my face. :-)

If you want to put a smile on someone elses face
why not send them a post card too. You can get some great graphics and
create meaningful, effective messages.

When was the last time you sent a message to a
customer or client that said "thanks" for their business or
to one of their employees who went the extra mile to service
your account? Go on, do it today. Make someone happy :-)

It's useful, inexpensive, very effective and a great way
to engender customer loyalty or reward exemplary service
in a quick, easy and timely way.

Post Cards - a job well done!

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About the Author
Henry Winter is an author, marketer, adviser and coach to small
and medium sized businesses.
He specialises in bringing sales messages to life.
Ask about his "WordSwordTM" methodology