Can Web casting improve your Property Business?
Copyright Henry Winter 2006
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In a word Yes. But you are asking "How?"

Before I answer that, ask yourself this:

"If there was a way I could drive qualfied, hot to trot, Vendors, Landlords,
Developers, Asset Management and Relo firms to my door to sell/let their
property for virtually no cost, why I am not doing it?"

I can't answer the second question for you but I can advise you that this
opportunity exists and it exists now.

The answer to the How? above is using content, delivered "on demand",
via your own online meeting room.

You don't even need to be there - you can record what people see and here before hand.

But why is delivering content the way to do it?

Because delivering the right content the right way, specific to your market,
helps educate your market, helps set their expectations of what they can expect from others - and how you are better and why (if done gently) - and helps them
"consume" your services before they get to buy them, and buy them they will.

Not only will they buy them they will be willing to use more of them and pay more for them. Because your content will create a higher perception of your
"value" to help them. Real value.

To create real value you still need to analyse your business, develop the
pivotal points of difference between what you do and your competition does.
You cannnot B S..t todays consumers but you can deliver better quality services if your really think about. You can outwit the competition too.

Think of it this way:

You are an agent who provides a weekly online "clinic" on
market movements, and discuss techniques that help clients extract the maximum value for their properties. You do this to your complete applicant base and Vendors.

You can even record the sessions for later use and repeat them.

You "position" your business in a way your competitors cannot.

You create authority they cannot.

You gain business they cannot.

Add what you do to your PR output, and you can "automate" much of the sales funnel to drive people to these sessions.

Through what they hear they will identify themselves to your business as "I am
ready for you to work with me" - fully qualified, educated, and willing to go
clients for almost no cost and minimal effort.

Just a little bit of ingenuity - and even that can all be done for you.

If you have not investigated what having your own "webinar" for your business can do, have a really good look at it now.

You will be amazed at the opportunities it can lead you to.

Henry Winter,
Marketer, Author, Copywriter
www.livewirebusiness.com
webmaster@livewirebusiness.com